One-color Collateral: Low budget with Flair
"Flown the Coop" moving announcement postcard
Jaw Surgery "Got Well" Thank You card
"i Moved" moving announcement postcard
Working with "zero-budget" projects requires extra concept, wit and creativity. Here, I've used readily available papers and xerography to maximum effect.
"Flown the Coop" relies on a whimsical image of a character familiar to the recipients. Smiley, a character from a comic strip I illustrated for the paper in college was recognizable to most recipients of the card.
The thank you card borrows the same character as a personally recognizable identity. The card was a thank you to those that had sent help and well-wishes to me after major jaw surgery.
"i Moved" is an understated pun with type. Announcing both my domicile change and my then recent graduation from design school.
© Copyright 2002-2007 John Lascurettes. All Rights Reserved.
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